SEO techniques

Hi bloggers,

As I said earlier that SEO is the technique which is employed by webmaster to increase visibility of their website. Now, webmaster can either manipulate the search engine means make their website according to search engine ranking or make their website according to their user’s demand. In this blog I’m going to focus on techniques which are employed by webmaster for SEO.

Mainly there are two techniques of search engine optimization. Firstly, webmaster can choose ethical way which is called as white hat techniques. Secondly, they can choose non-ethical way which is named as black-hat techniques.

Now, let’s enlighten this both techniques with some examples.

An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. In this technique not only the rules are followed but the ranking is in such a way that customer will find the same content as website rank. For example, one webmaster made the website and its ranking is good which results in good visibility. They put the content which is exactly customer needed. So, we can say that webmaster employed White hat technique which is trustworthy.

Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. For example some webmaster put some texts hidden or the same color as their background so nobody can read that but it ultimately increases their visibility and that’s called black hat technique. In this technique search engine can find this website and they can temporarily or permanently ban this website.  

Grey hat SEO is the technique in which the method which is employed avoid the site being penalized but it is only concentrated in ranking rather than content.

reference:

Andrew Goodman. "Search Engine Showdown: Black hats vs. White hats at SES". SearchEngineWatch. Retrieved May 9, 2007.

Jill whalen (November 16, 2004). "Black Hat/White Hat Search Engine Optimization". searchengineguide.com. Retrieved May 9, 2007